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Business-to-business marketing

Brennan, Ross, 1957-2021, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Business market segmentation -- Market communication -- Relationship communication -- Relationship

Available: Copies:

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

Format:

Books

Publication Date

2011

Excerpt:

research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications

Available: Copies:

Business market management : understanding, creating, and delivering value

Anderson, James C., 1953-

Format:

Books

Publication Date

1999

Excerpt:

Business market management : understanding, creating, and delivering value / Anderson, James C

Available: Copies:

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

Commerce Cases -- Markets and Competition -- Marketing Strategies and Programmes -- Roadmap for Business

Available: Copies:

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Marketing -- Ch. 3. Understanding Business Markets --Ch. 4. The Buying Process in the Business Market --Ch

Available: Copies:

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