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1. 
Cover image for New media technology : cultural and commercial perspectives
New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and
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2. 
Cover image for Marketing and information technology : the strategy, application and implementation of IT in marketing
Marketing and information technology : the strategy, application and implementation of IT in marketing
by 
O'Connor, John, 1960-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and information technology : the strategy, application and implementation of IT in
Available: Copies:
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