New media technology : cultural and commercial perspectives

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Title:

New media technology : cultural and commercial perspectives

Author:

Pavlik, John V. (John Vernon)

ISBN:

9780205270934

Personal Author:

Pavlik, John V. (John Vernon)

Edition:

2nd [rev.] ed.

Publication Information:

Physical Description:

xiv, 400 pages ; 23 cm

General Note:

Revised edition of: New media technology and the information superhighway. 1996.

Contents:

New Media Technology: An Industry Overview -- The Internet: Today's Information Superhighway -- Historical Perspectives: Media at the Millennium -- The Technology -- From Convergence to the Information Superhighway: Concepts and Applications in Cyberspace -- Masters of the Universe -- Rewriting the Editorial and Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and Cultural Consequences -- The Future: The Age of Random Access -- Glossary of New Media Technology Terms.

Subject Term:

Mass media -- Technological innovations.

Mass media -- Social aspects.

Mass media -- Economic aspects.

Mass media -- United States.

Mass media. (OCoLC)fst01011219

Mass media -- Economic aspects. (OCoLC)fst01011239

Mass media -- Social aspects. (OCoLC)fst01011303

Mass media -- Technological innovations. (OCoLC)fst01011322

Informatietechnologie.

Multimedia.

Sociale aspecten.

Geographic Term:

United States. (OCoLC)fst01204155

Added Author:

Pavlik, John V. (John Vernon). New media technology and the information superhighway.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCDBN	1:GEN-BOOK	000021990	302.23 PAV	1	Searching... Unknown

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Summary

New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication .