Title:
Doing business on the Internet : how the electronic highway is transforming American companies
Author:
Cronin, Mary J.
ISBN:
9780442017705
Personal Author:
Publication Information:
New York : Van Nostrand Reinhold, ©1994.
Physical Description:
xi, 308 pages ; 23 cm
Contents:
The world of networked information -- A manager's guide to the Internet -- The desktop as global village -- Reach out and touch--everyone -- Transforming research and development -- Customer connections -- The entrepreneurial edge -- Putting the network to work -- Looking forward.
Abstract:
Offers practical, real-life insights on: putting the Internet to work, new avenues of consumer support; product development, and marketing power; transforming research and development; entrepreneurial opportunities on the Internet; Internet access, business resources, and much more.
Electronic Access:
Table of contents http://www.gbv.de/dms/hbz/toc/ht006273245.pdfTable of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1167223&custom_att_2=simple_viewer