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1. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Dilip Soman -- Banner advertisement pricing, measurement, and pretesting practices : perspectives from
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2. 
Cover image for Making hypermedia work : a user's guide to HyTime
Making hypermedia work : a user's guide to HyTime
by 
DeRose, Steven J.
Format: 
Books
Publication Date 
1994
Excerpt: 
Structure of HyTime -- 6. Basic Measurement -- 7. Hyperlinks -- 8. Locating Data Objects -- 9. The HyTime
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