by
Usunier, Jean-Claude.
Format:
Books
Publication Date
2005
Excerpt:
sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications
by
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising -- Language.
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