cultures -- Identity and subgroups -- Contact between cultures -- Future challenges.

communicators -- Future challenges faced by communication professionals -- Chapter summary and conclusions

special needs Demographics are changing before our eyes. You need to prepare now for the future

-- Institutional collectivism -- Gender egalitarianism -- Assertiveness -- Performance orientation -- Future

challenge of international assignments -- The challenge of managing across cultures in the future.

considerations in global practice -- The future of international public relations practice.