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1. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
innovation / Jonathan Yohannan -- Learning objectives -- Introduction: `trust but verify': a new world order
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2. 
Cover image for Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
increasingly diverse group. In order to stay competitive, you need to be able to communicate with them clearly
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3. 
Cover image for Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
differences in order to sell products and services associated with a particular language, country or region
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4. 
Cover image for The clash within civilisations : coming to terms with cultural conflicts
by 
Senghaas, Dieter, 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
public order: inquiries on Buddhism -- 5. From spiritual to modern plurality? Hinduism at a crossroads
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