International Association for Media and Communication Research (Series)

learning, critical thinking, research skills, and application of theory to practice and vice versa; and

research -- Origins -- pt. 2. Elements -- Subjective culture -- Identity : Struggle, resistance, and

EVALUATING AND DOING RESEARCH ON COMMUNICATION -- 21.Managing the performance of corporate communication: an

"Problematizing `Nation' in Intercultural Communication Research" / Kent A. Ono -- 7.Reflections on "Bridging

.Culture and Chinese Public Relations Research / Yi-Hui Christine Huang -- 7.Mago Mago: Nigeria, Petroleum

research, this makes an ideal core text"--

how local and global studies interact. Filled with case studies and empirical research that show the

Evolving threads in study abroad research / Eton Churchill and Margaret A. DuFon -- Learning to

assignment -- Planning to research and write a dissertation.

marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy

cultural values, it is based on cross-cultural research conducted in seventy countries for more than thirty