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1. 
Cover image for Marketing across cultures
Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
sales promotion -- 13. Language, culture and communication -- 14. Intercultural marketing communications
Available: Copies:
2. 
Cover image for Doing business internationally : the guide to cross-cultural success
Doing business internationally : the guide to cross-cultural success
by 
Walker, Danielle Medina.
Publisher description http://www.loc.gov/catdir/description/mh021/2001054412.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/2001054412.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Sales -- 7. Translating Global Vision into Local Action: Focus on Multicultural Teamwork and
Available: Copies:
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