International marketing

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Title:

Author:

Czinkota, Michael R.

ISBN:

9780324361155

Personal Author:

Czinkota, Michael R.

Edition:

8. ed., internat. student ed., [Nachdr.]

Publication Information:

Mason, Ohio [u.a.] Thomson South-Western 2007

Physical Description:

p. cm.

Added Author:

Ronkainen, Ilkka A.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:MAIN	1:UNKNOWN	34840-1002	NO CONFIGURATION	2	Searching... Unknown

Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.

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