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Part One. Foundations. 1. Globalizing business -- 2. Formal institutions: political, economic and

-- Summary -- Questions for Discussion -- Chapter Exercises -- Note -- References -- Suggested Readings -- 2

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Machine generated contents note: 1. Transformations of global governance; 2. Liberal

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Sammies -- Trimo -- Pt. 2. Entering the Global Market -- 5. Selecting International Business Opportunities

Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of

Sigrid Quack; 2. Global structures: markets, organizations, networks - and communities? Renate Mayntz

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Overview --- 2. The Cultural Environment of Global Marketing --- 3. Assessing Global Market Opportunities

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