business, this fourth edition highlights the complex nature of global business."--

third edition highlights the complex nature of global business."--Publisher's description.

The third edition of 'International Marketing' provides a complete introduction to international

cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important

possibilities for its continued and extended governance." "The new edition of this best-selling text has been

cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important

This edition contains an increase in coverage of technology's impact on the international market

This 11th edition of "International Marketing" has an increase in the coverage of technology