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International marketing

Cateora, Philip R., author.

Format:

Books

Publication Date

2010

Excerpt:

encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the

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International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

international trade -- 3. History and geography: the foundations of cultural understanding -- 4. Cultural

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International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global

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