by
Cateora, Philip R., author.
Format:
Books
Publication Date
2010
Excerpt:
encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
Format:
Books
Publication Date
2007
Excerpt:
of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Integrated marketing communications and international advertising -- Personal selling and sales management
by
Cornelius, Peter, 1960-
Publisher description http://www.loc.gov/catdir/enhancements/fy0614/2003040590-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0635/2003040590-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0635/2003040590-t.html
Format:
Books
Publication Date
2003
Excerpt:
assessment and business strategy: a prime task for senior management / Foreign bank ownership and corporate
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
marketing management : planning and organization -- Creating products for consumers in global markets
by
Cateora, Philip R.
Format:
Books
Publication Date
1996
Excerpt:
Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country