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1. 
Cover image for Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting
Available: Copies:
2. 
Cover image for The Internationalists : masters of the global game
The Internationalists : masters of the global game
by 
Scherer, Catherine W., 1942-
Format: 
Books
Publication Date 
2010
Excerpt: 
internationalists in leadership roles. Based on academic research and extensive interviews with international
Available: Copies:
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