Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

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marketing--4.Digital marketing strategies and best practices--5. Emerging technologies and innovations in

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points-- 1.4The history of e-commerce-- 1.5E-business, e-commerce, e-tailing and e-marketing: What is the

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: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5