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1. 
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis
Available: Copies:
2. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
/ Paola Signori -- Sample Social Media Marketing Han HJS -- Introduction -- Situation Analysis
Available: Copies:
3. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital
Available: Copies:
4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer
Available: Copies:
5. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
-marketing planning -- 10.2.Situation analysis -- 10.3.Objectives -- 10.4.Strategy -- 10.5.Tactics -- 10.6.Actions
Available: Copies:
6. 
Cover image for Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
analysis: micro-environment -- 3. The Internet macro-environment -- Part 2: Digital strategy development. 4
Available: Copies:
7. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
none: Core sample your content -- Case in point: Volume versus value -- From audit to analysis to scope
Available: Copies:
8. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
's Experience -- Friday: Implement Tools and Gather and Review Visual Analysis for Insights -- Week 10 Generate
Available: Copies:
9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- 13. How to create for your buyers -- An analysis of gobbledygook -- Poor writing: how did we get here
Available: Copies:
10. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer
Available: Copies:
11. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
application across the Web Strategic Internet marketing planning Business and market analysis Integrated
Available: Copies:
12. 
Cover image for Cybershops
by 
Gerdes, Claudia.
Format: 
Books
Publication Date 
2000
Excerpt: 
-by-case analysis of some of the most persuasive virtual shop windows currently online - from multinationals and
Available: Copies:
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