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Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR

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Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim, 1955-

Format:

Books

Publication Date

2010

Excerpt:

Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting

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e Boot camp : proven Internet marketing techniques to grow your business

Perlman, Corey, 1978-

Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html

Format:

Books

Publication Date

2009

Excerpt:

"eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using

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BrandDigital : simple ways top brands succeed in the digital world

Adamson, Allen P.

Format:

Books

Publication Date

2009 2008

Excerpt:

listen: get insights about your digital audience -- Call attention to what makes your brand relevantly

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Internet marketing

Hofacker, Charles F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm

Format:

Books

Publication Date

2001

Excerpt:

Processing of Web Sites -- Exposure -- Attention -- Comprehension and Perception -- Yielding and Acceptance

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