your audiences using the key digital marketing platforms. This new edition has been streamlined to

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The

. The authors' own consulting and speaking engagements, which were principally to consumer audiences a

-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans

through podcasting -- Forums, wikis, and your targeted audience -- Going viral : the web helps audiences