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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip

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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness

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Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

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Google+ marketing for dummies

Stay, Jesse.

Format:

Books

Publication Date

2013

Excerpt:

"Learn how to increase brand awareness and reach customers through all Google properties"--Cover

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Twitter power : how to dominate your market one tweet at a time

Comm, Joel.

Format:

Books

Publication Date

2009

Excerpt:

Twitter members, expand awareness for their product or service, and even handle negative publicity due to

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