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1. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
devices -- Smartphone adoption -- Global variations -- Benchmarking marketing activity04 Disruption and
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2. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- 5.2.Benchmarking and setting goals for social media marketing -- 5.3.Create strategy and plan to
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