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1. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai
Available: Copies:
2. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Available Website Testing Tools -- Wednesday: Determine a Budget and Understand Possible Technical Barriers
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated
Available: Copies:
4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
for every marketer to help increase their brand's exposure while staying on budget"--Provided by
Available: Copies:
5. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
: the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the
Available: Copies:
6. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
Available: Copies:
7. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
: the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the
Available: Copies:
8. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
marketing budget and resources allocation Risk analysis and contingency planning
Available: Copies:
9. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
your marketing budget. Replete with countless, proven examples, he describes how companies are
Available: Copies:
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