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1. 
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
Available: Copies:
2. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
Available: Copies:
4. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
addition to this, the content is supported by case examples from real-world organizations, and a number of
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5. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case
Available: Copies:
6. 
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
case studies and update existing ones to match developments in the e-commerce field in today's tech
Available: Copies:
7. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Criticism -- Summary -- Research Directions -- Research Highlight: My Friend Bud -- Case Study: 3's Dancing
Available: Copies:
8. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, media integration and content strategy. Supported by in-depth case studies, which illustrate the
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9. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- 9.6.Making the business case for e-marketing investment -- 9.7.Selecting the right suppliers
Available: Copies:
10. 
Cover image for Website optimization : an hour a day
Website optimization : an hour a day
by 
Page, Rich.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Metrics and Targets -- Tuesday: Review Your Use Case Completion Rates and Resurvey Your Visitors
Available: Copies:
11. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
together with consistency---and copy -- Case in point: a user experience with traditional content types
Available: Copies:
12. 
Cover image for Social marketing for dummies
Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
Introduction -- Making the business case for social media -- Plotting your social media marketing
Available: Copies:
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Electronic commerce.
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Social media -- Economic aspects.
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