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1. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
, Machine Learning and Artificial Intelligence. Including new international case studies and up
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2. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
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3. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
case studies and update existing ones to match developments in the e-commerce field in today's tech
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4. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Studies -- Case Study 1 Social Advocacy Around the World / Karen Mishra -- Case Study 2 Strategic Social
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5. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
, media integration and content strategy. Supported by in-depth case studies, which illustrate the
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6. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case
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7. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies
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8. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
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by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on
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by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing -- Case studies.
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by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
players. In Customers Rule! they offer case studies that reveal the inside story of successful operations
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by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
, price, strategies, issues and case studies.
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