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1. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
change, business development, and social issues. A conceptual framework uses the templates of many modern
Available: Copies:
2. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
proposition and user journey03 Technology change and adoption -- Forty years of radical change -- Integrated
Available: Copies:
3. 
Cover image for The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand
Available: Copies:
4. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
for digital marketing -- 9.8.Change management for digital transformation -- 9.9.Measuring and
Available: Copies:
5. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
untethering -- Plug yourself into the cloud -- Adapt : adapting to change -- Persistent digital engagement
Available: Copies:
6. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
turbo-charge your business! / Gillin, Paul.
Available: Copies:
7. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
transition to the social web (first change your mindset) -- How to let customers say what they really think
Available: Copies:
8. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
transition to the social web (first change your mindset) -- How to let customers say what they really think
Available: Copies:
9. 
Cover image for The art of digital branding
by 
Cocoran, Ian.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- The winds of change -- Conclusions -- It's all in the best possible taste -- Corporate philanthropy
Available: Copies:
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