Secrets of social media marketing : how to use online conversations and customer communities to

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Communities dominate brands : business and marketing challenges for the 21st century / Ahonen, Tomi

Origins and Development of Online Communities and Their Role in Marketing Research/ The Technology

Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities

Media -- Community Structure -- The Characteristics of Online Communities -- The Rise of Influencers

, law, and e-commerce, p.536 -- Online media, p.624 -- Online communities, p.692 -- E-commerce retailing

Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and

value -- Finding education in the social university -- Building communities of shared interest -- How

-- 4.6.The online buying process -- 4.7.Online relationships and loyalty -- 4.8.Communities and social

communities can benefit your business -- Microblogging : social media marketing in 140 characters or less