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Digital marketing analytics : making sense of consumer data in a digital world

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Excerpt:

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case

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Website optimization : an hour a day

Page, Rich.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html

Format:

Books

Publication Date

2012

Excerpt:

: Understand Web Testing Tool Terminology, Concepts, and Reports -- ch. 3 Lay the Foundations for Optimization

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Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Evolution of buyer behaviour concepts on the World Wide Web Hypermedia support for new media based buyer

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

concepts of internet marketing organized in a traditional principles of marketing approach. Traditional

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