Search Results for Consumer research.

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11 Results Found

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

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The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case

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Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

Marketing research.

Available: Copies:

E-marketing

Strauss, Judy.

Format:

Books

Publication Date

2009

Excerpt:

-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer

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Internet marketing & e-commerce

Hanson, Ward A.

Format:

Books

Publication Date

2007

Excerpt:

-- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research

Available: Copies:

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

Available: Copies:

10.

Branding @ the digital age

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html

Format:

Books

Publication Date

2001

Excerpt:

digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with

Available: Copies:

11.

Mastering the digital marketplace : practical strategies for competitiveness in the new economy

Aldrich, Douglas F.

Format:

Books

Publication Date

1999

Excerpt:

development of a powerful new consumer value proposition; time value and its impact on products and services

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