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1. 
Cover image for We first : how brands and consumers use social media to build a better world
by 
Mainwaring, Simon, 1967-
Format: 
Books
Publication Date 
2012
Excerpt: 
We first : how brands and consumers use social media to build a better world / Mainwaring, Simon
Available: Copies:
2. 
Cover image for Web rules : how the Internet is changing the way consumers make choices
by 
Murphy, Tom, 1953-
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
Web rules : how the Internet is changing the way consumers make choices / Murphy, Tom, 1953-
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3. 
Cover image for Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices
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4. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a
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5. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
The social media environment -- Social consumers -- Network structure and group influences in
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6. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
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7. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation
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8. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Tribal Mainstream -- Tribes or Brand Communities -- ThinkBox: Tribal Consumers -- Tribal Consumers and
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9. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Social consumers -- Network structure and group influence in social media -- The four zones of social
Available: Copies:
10. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
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11. 
Cover image for Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile influence : the new power of the consumer / Martin, Chuck, 1949- author.
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by 
Mpendukana, Sibonile.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
In social media we trust : what can brands and consumer interactions on facebook, in case the
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