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1. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II
Available: Copies:
2. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: The Creation of a Social Brand Event / Katherine Duffy -- Case Study 8 Pokemon GO: A Revolution in
Available: Copies:
3. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Overview -- Learning Outcomes -- Control and Co-creation of Value -- Control -- Co-creation -- Experience
Available: Copies:
4. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Crowd storming, crowd sourcing, collaboration, co-creation -- Hierarchy will yield to networks, remaking
Available: Copies:
5. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
strategy through copywriting, creation, and curation -- Know your story to tell it well -- Align purpose
Available: Copies:
6. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation
Available: Copies:
7. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
Creation -- Idea Delivery -- Doing In-Person Seminars -- Tele-Seminars -- Tele-Summits -- How and Why I
Available: Copies:
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