Brands : meaning and value in media culture / Arvidsson, Adam.

Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition

Highlight: Culture -- Case Study: Amnesty International: Trial By Timeline -- Further Reading -- References.

integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture

Analytics and Optimization Culture -- Wednesday: Prepare a Better Initial Website Optimization Strategy

-- Changing the culture -- Divide and conquer -- Prescriptive content matrix -- Editorial style guidelines

, strategy, and implementation -- Social media culture -- Social media policy and processes -- Social systems