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1. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10
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2. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 11.Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers
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