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1. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Cleaning the database -- 8.10.Making it happen -- ch. 9 Managing digital marketing -- 9.1.Introduction -- 9
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2. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Applications with information technology -- 9.3.Database marketing -- 9.4.Customer relationship management (CRM
Available: Copies:
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