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433.

Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

by

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

integration -- The death of in-store retail -- Convenience, choice and transparency -- Business culture

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434.

Cover image for Socialnomics : how social media transforms the way we live and do business

Socialnomics : how social media transforms the way we live and do business

by

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social

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