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Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

by

De Klerk, Linda.

Format:

Manuscript

Publication Date

2005

Excerpt:

Evaluating the internet as a brand contact point in the purchase decision-making process in the

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2.

Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing

Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing

Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing

by

Shelton, Ted, 1966-

Format:

Books

Publication Date

2013

Excerpt:

thinking -- Decision making -- Seven steps to adaptability -- Afterword: Digital transformation : what will

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3.

The 22 immutable laws of branding : how to build a product or service into a world-class brand

The 22 immutable laws of branding : how to build a product or service into a world-class brand

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Decision making.

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