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The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

"Digital marketing changes the dynamics of traditional routes to market, augments conversations and

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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics

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E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- Summary -- pt. 5 Marketing strategy in a dynamic world: company orientation -- 15.Marketing

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Electronic commerce: a dynamic markets perspective

Chipp, Kerry,

Format:

Books

Publication Date

2007

Excerpt:

Electronic commerce: a dynamic markets perspective / Chipp, Kerry,

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Branding @ the digital age

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html

Format:

Books

Publication Date

2001

Excerpt:

-- The strategic role of e-branding -- The dynamics for package goods on the Internet -- Brand design for

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