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The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

Reinventing Email Marketing through a Personalisation Strategy/ Price Comparison Website/ e

Available: Copies:

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

expanded section on email marketing, the most commonly used e-marketing tool.

Available: Copies:

Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

pornography as the top activity on the Internet. People would rather give up their e-mail than their social

Available: Copies:

The digital handshake : seven proven strategies to grow your business using social media

Chaney, Paul, 1955-

Format:

Books

Publication Date

2009

Excerpt:

-- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing

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e Boot camp : proven Internet marketing techniques to grow your business

Perlman, Corey, 1978-

Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034574.html

Format:

Books

Publication Date

2009

Excerpt:

e Boot camp : proven Internet marketing techniques to grow your business / Perlman, Corey, 1978-

Available: Copies:

The truth about email marketing

Jenkins, Simms.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017149799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2769218&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

E-Mail.

Available: Copies:

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

future mobile search -- Chapter 8: E mail, Viral Marketing, and the Desktop -- E mail basics -- Viral

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