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1. 
Cover image for Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
now in its fully updated fourth edition. This latest edition introduces the new version of Google
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2. 
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
"This second edition of Digital Analytics for Marketing provides students with a comprehensive
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3. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital
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4. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition
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5. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
media marketing has been fully updated for this fourth edition. With a balance of essential theory and
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6. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing
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7. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
The second edition of this popular text maintains a scholarly approach, providing students with an
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8. 
Cover image for Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
of potential customers. This new edition is packed full of tips, traps to avoid and social media
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9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the
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10. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly
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11. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile
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12. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new
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