The social media environment -- Social consumers -- Network structure and group influences in

Part I Foundations of Social Media Marketing -- 1.The Social Media Environment -- Greetings

lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with

analysis: micro-environment -- 3. The Internet macro-environment -- Part 2: Digital strategy development. 4

these new tools and models to reach new markets, even in today's fragmented media environment."--BOOK

Setting the scene -- The e-commerce environment -- The network economy and market structure

Amazon story; 3. The E-marketing plan: the Playboy story -- Part II. E-Marketing Environment: 4

's hyper-accelerated, hypercompetitive retail environment, discover how to reach online customers (and keep

marketing concepts are still valid; what changes in the internet environment are the applications.

, and web portals -- 11. The environment of electronic commerce: internaitonal, legal, ethics, and tax