seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics

marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical

features new sections on brand authenticity, ethics and meaning as well as updates on social media

-- E-commerce marketing and advertising, p.376 -- Social, mobile, and local marketing, p.464 -- Ethics

17. Blogging to reach your buyers -- What should you blog about? -- Blogging ethics and employee

accountability Marketing ethics on the Internet Emergence of accountable marketing Working towards a code of

, and web portals -- 11. The environment of electronic commerce: internaitonal, legal, ethics, and tax