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1. 
Cover image for The new marketing : transforming the corporate future
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
The new marketing : transforming the corporate future / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, Digital Native -- The Infrastructure of Social Media -- The Zones of Social Media -- Monetization and
Available: Copies:
3. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the
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4. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while
Available: Copies:
5. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
6. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08
Available: Copies:
7. 
Cover image for Mobile magic : the Saatchi & Saatchi guide to mobile marketing
by 
Eslinger, Tom, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Eslinger, Tom, author.
Available: Copies:
8. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app
Available: Copies:
9. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Hipcricket's Beginnings in a Starbucks -- ch. 3 Mobile at the Start of the Millennium -- ch. 4 American Idol
Available: Copies:
10. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Website Optimization -- The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting
Available: Copies:
11. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- All the tea in China, all the content types on the web -- Tough choices require something stronger
Available: Copies:
12. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.
Available: Copies:
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