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1. 
Cover image for The new marketing : transforming the corporate future
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
The new marketing : transforming the corporate future / McDonald, Malcolm.
Available: Copies:
2. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Episodes/ Digital Advertising: Measurement, Metrics and Future Research Agenda/
Available: Copies:
3. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Covering the social media content that students - and their future employers - need to have, this
Available: Copies:
4. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
actually be useful -- The future of digital data.
Available: Copies:
5. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
accessible to students as they prepare for their future roles in business.
Available: Copies:
6. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated
Available: Copies:
7. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Frictionless technology -- The distant future -- A guaranteed future predictionPart Two The tactical toolkit08
Available: Copies:
8. 
Cover image for Mobile magic : the Saatchi & Saatchi guide to mobile marketing
by 
Eslinger, Tom, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population
Available: Copies:
9. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app
Available: Copies:
10. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- ch. 29 Looking Internationally for Guidance -- ch. 30 Hipcricket Builds for the Future -- pt
Available: Copies:
11. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Results to Create Better Future Tests -- Friday: Review and Improve Your Internal Testing Process
Available: Copies:
12. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Planning for the future --
Available: Copies:
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