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1. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals
Available: Copies:
2. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- 5.2.Benchmarking and setting goals for social media marketing -- 5.3.Create strategy and plan to
Available: Copies:
3. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Their Needs and Your Goals -- Friday: Learn Other Testing Ideas for Your Home Page -- Week 20 Optimize
Available: Copies:
4. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
, goals, and process -- Evolve the story over time -- From audit to action -- Curate content to drive the
Available: Copies:
5. 
Cover image for Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
network, and reach your goals"--Provided by publisher.
Available: Copies:
6. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
hypertarget on? -- Selecting your ad creative and call to action -- Typing back to your goals -- Engagement
Available: Copies:
7. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
: the basics -- Think like a publisher -- Tell your organization's story directly -- Know the goals and
Available: Copies:
8. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting
Available: Copies:
9. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals
Available: Copies:
10. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of
Available: Copies:
11. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
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