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1. 
Cover image for The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM
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2. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
Available: Copies:
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