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1. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
organization -- The buyer person profile -- Reaching senior executives -- The importance of buyer personas in
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3. 
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
into the Value-Based Organization. Ch. 10. Obstacles to Reaching the Value-Based Organization -- Pt. 5
Available: Copies:
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