IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
7 Results Found Subscribe to search results
0000000IIE
Print
1. 
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The
Available: Copies:
2. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Search and Shopping Behavior / Peter Coleman -- SECTION IV e-Tail Consumer Behavior and Online Channels
Available: Copies:
4. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social
Available: Copies:
5. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
: affiliate marketing, sponsorships, content deals -- Chapter 7: Search -- The rise of search why it s so
Available: Copies:
6. 
Cover image for Internet marketing
Internet marketing
by 
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
Available: Copies:
7. 
Cover image for Cybershops
Cybershops
Cybershops
by 
Gerdes, Claudia.
Access related website
Format: 
Books
Publication Date 
2000
Excerpt: 
-to-find specialist shops. Full of vital information for entrepreneurs and web-designers, here is a case
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location