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Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

, Machine Learning and Artificial Intelligence. Including new international case studies and up

Available: Copies:

The SAGE handbook of digital marketing

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

Age of Artificial Intelligence/

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Intelligence -- Primary Social Media Research -- 11.Social Media Metrics -- What Matters Is Measured -- The

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Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

your customer -- Tracking international: multicultural social media -- Online social intelligence

Available: Copies:

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

Format:

Books

Publication Date

2007

Excerpt:

intelligent Web site -- What is emotional intelligence? -- EI and the branded Web site -- The Web site

Available: Copies:

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Cyberspace information for interactive marketing Building your market intelligence tools Interactive

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