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1. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital
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2. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
-marketing planning -- 10.2.Situation analysis -- 10.3.Objectives -- 10.4.Strategy -- 10.5.Tactics -- 10.6.Actions
Available: Copies:
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