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1. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
2. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital
Available: Copies:
3. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- 9.6.Making the business case for e-marketing investment -- 9.7.Selecting the right suppliers
Available: Copies:
4. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
investment's value in today's results-driven marketing world * how to get the maximum impact out of digital
Available: Copies:
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